Back 2019
Windigo, pioneers of adventure
The problem
Windigo sold its adventure trips exclusively through a network of agencies. The company now wanted to reach travellers directly, but its website wasn’t designed for an end customer: the offering was dense, poorly prioritized, and there was no clear path to finding an adventure that matched your interests.
The approach
We rethought the experience around search and discovery: filters by destination, by length, by type of adventure, well-paced trip pages and a confident photographic atmosphere. In parallel, the logo and palette were refreshed to give the brand a more current digital presence while staying true to Windigo’s “pioneers” DNA.
