Back 2022
Sparking a passion for physical activity
The problem
Sports Montréal is a non-profit and a partner of the City of Montréal that runs more than a hundred activities, day camps and sports programs for Montrealers. The breadth of its offering called for an image to match: unifying enough to speak to an entire population, flexible enough to bring youth, training, community initiatives and elite sport together under one roof.
The approach
We built the strategy and identity around a passion for movement: an energetic visual system, bold colours, lively typography and a modular structure that lets each program stand on its own without getting lost in the whole. The result gives Sports Montréal a recognizable presence that carries across registration posters, team uniforms, digital communications and public events.
