Back 2022
The Équipe du Québec of Patinage Québec
The problem
Patinage Québec needed an emblem for its Équipe du Québec, which brings together the province’s elite figure and synchronized skaters. The logo had to be both athletic and graceful — bold enough to hold its own on a team jersey, yet refined enough to honour the artistry of the discipline.
The approach
We drew inspiration from the lines skaters trace on the ice — the patterns that give every routine its structure. The result is a simple, memorable graphic mark built like a frozen piece of choreography: recognizable at a glance and ready to roll out across uniforms, competition materials and digital communications.
