Back 2019
Marie-Michel Girard, your real estate broker
The problem
After six years in practice, Marie-Michel had significantly evolved the way she worked with her clients. Her identity at the time — more conventional and classic — no longer reflected the person behind the broker: authentic, close to her clients, calmly rigorous yet refreshingly unstuffy.
The approach
We rebuilt the identity around two anchors: the professionalism the trade demands, and the approachability that sets her apart. The result is a more confident, more human brand that supports Marie-Michel across her everyday tools — from stationery to signage — without losing any of the credibility her work requires.
