Back 2019
Championing the creation of contemporary choreographic work
The problem
A program that changes its face with every cohort: the artists it supports shift from one year to the next, and each one arrives with a visual world of their own. The program’s identity had to stay recognizable while leaving room for the signature of the creators it spotlights.
The approach
We designed a modular visual system built around a stable graphic core: typography, structure, a shared compositional language. The variable elements (colours, textures, photography) adapt to each cohort, letting the program live on over time without a full refresh for every edition.
